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The Marketer as Philosopher – Excerpt

10 selected chapters of Flint McGlaughlin’s “40 Brief Reflections on the Power of Your Value Proposition”

"Asking 'how' leads to information; asking 'why' leads to wisdom." This is the essence of Dr. Flint McGlaughlin's book, The Marketer as Philosopher.

After twenty-five years of asking "why" to a single question and testing his hypotheses using the web as a living laboratory, McGlaughlin has released a collection of his findings. These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.

In this excerpt, you will get 10 chapters, including:

  • Reflection 4 “On the Message and the Inversion of the Micro-Yes Funnel”
  • Reflection 12 “On Offer Physics and the Danger of the Flawed Ask”
  • Reflection 25 “On Thought Sequence and the Danger of Disorientation”
  • Reflection 38 “On Customer Theory and the Danger of ‘Design-by-Committee’”

To get The Marketer as Philosopher excerpts right now, simply fill out the form below, and we’ll send you an email with a link to instantly download your copy.

You can purchase the entire leather-bound, signed and numbered copy of The Marketer as Philosopher here.

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For over 20 years, MECLABS has been the world’s largest independent research program focused on understanding why customers say “yes.” The Institute’s scientific approach, discoveries and patented heuristics have enabled marketers to achieve their goals.

There are three ways you can leverage MECLABS research:

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