Practical Case Studies, Research and Training for Marketers

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Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (podcast episode #25)

Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (podcast episode #25)

July 25, 2022 — Hear Tiffany Grinstead, VP of Personal Lines Marketing, Nationwide, discuss what happened when she volunteered to be an interim leader, why she had lunch with her biggest internal rival, and how she learned to think like a business leader.

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Effective Digital Marketing Strategies for Small Businesses: Discounts on TikTok, neutrality on Quora, seasonality for Google PPC

Effective Digital Marketing Strategies for Small Businesses: Discounts on TikTok, neutrality on Quora, seasonality for Google PPC

July 13, 2022 — Quick case studies from a social commerce platform, a B2B ecommerce company, and a local HVAC.

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Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more

Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more

July 11, 2022 — Hear how Sarah Bennight Director of Marketing, Stericycle, ensured her division’s brand communicated a unique product-level value proposition that still tied back into the company’s primary value prop, her view on project managers, and how she helps her team (and herself) find joy and remember their original passion for marketing.

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