Practical Case Studies, Research and Training for Marketers

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Customer Discovery: 3 quick case studies show how marketers learned about (internal and external) customers to increase web traffic, search visibility, and sales

Customer Discovery: 3 quick case studies show how marketers learned about (internal and external) customers to increase web traffic, search visibility, and sales

April 1, 2021 — It’s not the CEO. Not investors. Not the most brilliant inventors. The most powerful force in capitalism is the customer.

So to better improve your marketing results, you have to better serve the customer. And to better serve the customer, you must better understand the customer.

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Marketing Technology: Three quick case studies about finding the right (internal and external) platform for your brand

Marketing Technology: Three quick case studies about finding the right (internal and external) platform for your brand

March 24, 2021 — In this article we bring you a company that used Facebook Groups as its discovery platform, YouTube as a lead gen platform, and (because all marketing isn’t external) consolidated on an internal creative management platform to gather data to lobby internally for resources.

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An Effective Value Proposition: What it is, why it is so important to business and marketing success, and how to use it

An Effective Value Proposition: What it is, why it is so important to business and marketing success, and how to use it

March 22, 2021 — In the rush to chase quarterly numbers and new technology, there are many misunderstandings about what a truly effective value proposition is and why it is so important. This article provides answers to common questions we get from readers about the value proposition.

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