Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We offer agency services to help you achieve more effective customer-first marketing
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results


free data tool

View More Content ›

More from MarketingSherpa Reporters

View More Content ›

The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it)

The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it)

February 22, 2021 — SEO…marketing automation…newspaper advertising…your brand name on a blimp…all marketing and advertising leads customers to an ultimate moment of truth – the call to action.

Does your CTA inspire them to act? Or do they skip over it and find a competitor?

Read On › 

Effective Homepages: 3 quick case studies to help you optimize your website’s front door

Effective Homepages: 3 quick case studies to help you optimize your website’s front door

February 18, 2021 — Many customer journeys start on your homepage. So if you don’t get this key page right, you end a potential customer relationship just as its beginning.

In this article we explore how companies are decreasing bounce rates and increasing internal link CTR and ultimately sales revenue.

Read On › 

Maximizing Perceived Value: 3 quick case studies about leveraging storytelling in marketing

Maximizing Perceived Value: 3 quick case studies about leveraging storytelling in marketing

February 16, 2021 — What is wine really? Just old grape juice with a really good story. And because of that story, winemakers can charge $30 a bottle.

To spark your next great marketing story idea, we bring you examples from Tourisme Montréal, a pet supplies ecommerce site and a digital marketing agency.

Read On › 

 


Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions