MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
Anti-Selfish Marketing Case Studies: 4 specific examples of focusing on what the customer gets
June 14, 2021
What are the most valuable marketing skills? (with free resources to improve those skills)
June 9, 2021 — While many marketing publications focus on the snazziest new technologies and tools, our focus at MarketingSherpa is you – the marketer.
June 7, 2021 — Have you been running the same lead gen campaigns year after year? Have your results started to plateau? Or worse…degrade? This article brings you stories of marketers who took a fresh approach to lead generation.
Marketing 101: What is a point-first headline?
May 28, 2021 — Here’s a simple concept that can improve the performance of your headlines – where you put the main value to the customer within your headline can affect that headline’s performance.
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MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
