Practical Case Studies, Research and Training for Marketers

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Marketer Vs Machines: We need to train the marketer to train the machine.

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Self-reflection Empowers New Marketing Approaches: Reactive PR campaign for gaming website, email A/B testing for nursing influencer, ad buying for gutter service

Self-reflection Empowers New Marketing Approaches: Reactive PR campaign for gaming website, email A/B testing for nursing influencer, ad buying for gutter service

January 19, 2023 — This is the time of year we tend to reflect on our past behaviors and think of changes we can make to live our best life. A similar activity can help you achieve your goals for your brand as well. To help spark that metamorphosis, we bring you this article so you can get ideas from your peers’ transformation

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Funnel Strategy: 54 elements to help you guide your buyers’ journey through the marketing funnel

Funnel Strategy: 54 elements to help you guide your buyers’ journey through the marketing funnel

January 16, 2023 — To get you started on that kernel of an idea that you can grow into a marketing concept, scan through this article with an open mind. Hopefully if just one of these elements gives you a new idea for optimizing your marketing funnel, it will be worth your time.

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Corporate Marketing: Feedback is respect (podcast episode #44)

Corporate Marketing: Feedback is respect (podcast episode #44)

January 11, 2023 — Listen now to hear Lucas Welch, Vice President Corporate Marketing, Highspot, discuss the power of integrated storytelling and community, bringing your whole personality into work, and so much more.

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