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What are the most valuable marketing skills? (with free resources to improve those skills)

What are the most valuable marketing skills? (with free resources to improve those skills)

June 9, 2021 — While many marketing publications focus on the snazziest new technologies and tools, our focus at MarketingSherpa is you – the marketer.

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Lead Generation: 4 quick case studies about web forms, local keywords, referral campaigns, and virtual business cards

Lead Generation: 4 quick case studies about web forms, local keywords, referral campaigns, and virtual business cards

June 7, 2021 — Have you been running the same lead gen campaigns year after year? Have your results started to plateau? Or worse…degrade? This article brings you stories of marketers who took a fresh approach to lead generation.

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Marketing 101: What is a point-first headline?

Marketing 101: What is a point-first headline?

May 28, 2021 — Here’s a simple concept that can improve the performance of your headlines – where you put the main value to the customer within your headline can affect that headline’s performance.

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