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Understanding Customer Experience: 3 quick marketing case studies (including test results)
August 8, 2022
August 1, 2022
July 25, 2022 — Hear Tiffany Grinstead, VP of Personal Lines Marketing, Nationwide, discuss what happened when she volunteered to be an interim leader, why she had lunch with her biggest internal rival, and how she learned to think like a business leader.
July 13, 2022 — Quick case studies from a social commerce platform, a B2B ecommerce company, and a local HVAC.
July 11, 2022 — Hear how Sarah Bennight Director of Marketing, Stericycle, ensured her division’s brand communicated a unique product-level value proposition that still tied back into the company’s primary value prop, her view on project managers, and how she helps her team (and herself) find joy and remember their original passion for marketing.
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