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April 19, 2021 — Of all the potential customers in the world, which are my ideal customers? How can I reach them with my brand’s advertising? And serve their needs when they want more info? Here are three companies that answered key questions like these. Read on for examples from Autobahn Indoor Speedway, a home improvement website and an online wine store.
April 14, 2021 — We all want the shortcut. The tricks. The marketing hacks. But sometimes when we go down this all-too-tempting path, we wind up at a dead end. Just because it worked for someone else’s customers does not mean it will work for yours.
April 13, 2021 — True usability should include a potential customer’s ability to understand and make use of your landing pages, yes, but also your processes and your products and services themselves. Marketers can help improve that usability with clearer communication and achieve better results because of it.
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