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Content Marketing: How to host a virtual summit (in 9 steps)

November 12, 2019 — If you are marketing an in-person event, the cost is far greater than just the cost of the ticket. Virtual events are a popular alternative. Read on for advice from seven of your fellow marketers covering everything from goal setting to extending the event.

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Marketing Budget Charts: B2B customer experience investments (plus 4 budgeting tips)

November 7, 2019 — We explore the technology investments B2B companies are making and their executives’ opinions on effectiveness.

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Pricing Strategy: 7 factors marketers can leverage to increase sales

October 31, 2019 — We explore important factors to consider when determining how to communicate the price of your products.

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