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MarketingSherpa Summit 2018.

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Session Replays and Presentation Slides from MarketingSherpa Summit 2017

At MarketingSherpa Summit 2017, your high-performing peers came together to share what worked (and what didn't) in their digital marketing campaigns.

Even if you didn’t make it to Summit, sign up and get instant access to:

  • More than 7 hours of General Session and Email & Mobile track video content, including highly-rated featured speakers Jeff Ma, Scott Dikkers and Flint McGlaughlin
  • 19 presentation slide files plus the audio to follow along the Breakout Sessions in the Digital & Data, Content & Social and Best Practices tracks
  • Detailed creative samples, metrics and how-to approaches from marketers at HCSS, SAP, Dell, HP and others sharing precisely the strategies and tactics they applied to drive successful campaigns and results

COMPLIMENTARY ACCESS PROVIDED BY OUR MEDIA SPONSORS:

Cision    Target Marketing

You’ll also get presentation slide and audio files from the breakout tracks, which include:

Nextiva

Content & Social: Nextiva
Enhancing Culture and Brand Engagement Through Video Marketing Without Breaking the Bank

TLG

Content & Social: Travel Leaders Group
How Travel Leaders Built User-generated Content from 4,000 Agents and Increased Leads 91%

Dell

Content & Social: Dell EMC
An Inside Look at Dell EMC's Framework for Scaling its Successful Content Strategies Across a Global Enterprise

TigerFitness

Content & Social: TigerFitness.com
Sustainable Social Media Success: How a content-driven startup grew revenue 340% by avoiding social shortcuts

IBM

Digital & Data: IBM
An Inside Look at the 7 Truths of Marketing IBM Teaches its 5,000 Global Marketers

SpareFoot

Digital & Data: Sparefoot
A/B Testing and SEO: How the world's largest online marketplace for self-storage grew traffic 42% by applying a transferable A/B testing framework

Mr. Lube

Digital & Data: Mr. Lube Canada
How a Canadian Automotive Maintenance Service Company Achieved Lift in Customer Engagement Metrics by Leveraging Data to Create a Personalized Experience

DLT

Digital & Data: DLT
How an IT Solutions Provider Used Behavioral Research to Create a Customer-centric Website that Increased Lead Conversion by 42%

MasterControl

Best Practices: MasterControl
Overcoming Testing Barriers: A how-to session featuring a compliance software company that achieved a 52% lift by testing across 45 pages

HP

Best Practices: HP
Leveraging the Complex (and Weird) Landscape of Snapchat: A how-to session featuring an HP campaign that generated 10x more engagement

HCSS

Best Practices: HCSS
Build vs. Buy: A how-to session featuring a behind-the-scenes look at how Best-in-Show winner, HCSS, decides when to outsource and when to create from within

SAP

Best Practices: SAP America
Fully Aligned: A how-to session with Reader’s Choice winner, SAP, on navigating relevancy, and gaining the buy-in you need from stakeholders at every step


At MarketingSherpa Summit 2017, your high-performing peers came together to share what worked (and what didn't) in their digital marketing campaigns.

Even if you didn’t make it to Summit, sign up and get instant access to:

  • More than 7 hours of General Session and Email & Mobile track video content, including highly-rated featured speakers Jeff Ma, Scott Dikkers and Flint McGlaughlin
  • 19 presentation slide files plus the audio to follow along the Breakout Sessions in the Digital & Data, Content & Social and Best Practices tracks
  • Detailed creative samples, metrics and how-to approaches from marketers at HCSS, SAP, Dell, HP and others sharing precisely the strategies and tactics they applied to drive successful campaigns and results

Videos of the full General Sessions include:

Flint McGlaughlin

The Prospect’s Reality Gap: How to bridge the dangerous gap between the results we want and the results we have

Scott Dikkers

Authentic Marketing: How The Onion built trust with skeptical customers to grow into a $500 million brand

Live Optimization

Live Optimization

Dan Briscoe

Making Your Customer the Hero: How a construction software company increased revenue 53% by doing the opposite of what feels right

Ginger Shimp

How SAP Mapped Buyer Journeys for 19 Industries to Build $50 Million of Marketing-touched Pipeline

Simple

How an Online Financial Services Company Uses Email to Reduce Customer Friction, Help Take the Confusion Out of Banking, and Increase Engagement 407%

AccountantsWorld

How an accounting solutions firm uses a daily digest newsletter with industry content to build trust with audience

MVMT

How the World's Fastest-growing Watch Brand Used Email to Grow Revenue 98%

Flexjet

How an On-demand Private Jet Charter Company Developed a Mobile App to Improve Cost Transparency and Drive a 488% Increase in Leads

Rapid Fire

Rapid-Fire Results: Get quick ideas for improving your customer-first marketing


Marketing Sherpa Summit 2017 was an incredible blend of high-level marketing concepts, behavioral philosophy and practical tools that I can begin to use right now to develop a more effective testing protocol in my own organization to optimize for conversion. The presenters were both knowledgeable and high energy; not a weak link amongst them.

– Gary Jury, eChannel Supervisor, Digital Intelligence, CAA South Central Ontario

I am so happy I attended the MarketingSherpa conference. We were given so much valuable information, and the one-on-one interactions were very helpful. I'm leaving with so much information I can immediately put into practice. I can't wait to share my experience with my team.

– Jessica Davison, Marketing Projects Manager, MINDBODY

MarketingSherpa Summit is one of the most engaging conferences we have ever been to. Their speakers are infinitely knowledgeable but also great at portraying information in a lively fashion. No naps here! I would hands down recommend going to the pre and post Summit sessions if you want to walk away with instant skills that you can use in all areas of your business!

– Cassandra Love, Digital Marketing Specialist, Benepath

 

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