Close
Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:

MarketingSherpa Quick Guide to Email Marketing

10 tactics to personalize your message for better results

With consumers bombarded by so many emails every day, you need a way to ensure your message stands out. One effective strategy is to personalize your message, which attracts the recipient’s attention and helps them feel connected to your brand.

The benefits are seen not only in open rates but in clickthrough rates, as well. Organizations with a high level of personalization experienced a 42% increase in clickthrough rates over organizations with a low level of personalization, and an 81% increase in clickthrough rates over organizations that did not personalize any of their email marketing materials.

In this report, we'll show you:

  • Creative ways to add a personal touch
  • How to get just enough information from the consumer
  • Why you should extend personalization to the landing page
  • Tips on quickly personalizing a template

To get the Quick Guide to Email Marketing right now, simply fill out the form below, and we’ll send you an email with a link to instantly download your copy.