Excel tool to diagnose the problems in your funnel and determine where to test
The research scientists at MECLABS Institute, parent research company of MarketingSherpa, use the patented, repeatable methodology of the Conversion Sequence heuristic to assess what elements in a sales funnel are inhibiting conversion.
The MECLABS Conversion Sequence heuristic is a framework of five factors (i.e. Motivation, Value Proposition, Friction, Incentive and Anxiety) on which to focus your optimization energy. It brings discipline, rigor and sustainable success to marketing departments.
This tool will help you determine where to test, what to test and what to ask based on a data-driven approach. Using this tool, you will get:
To get the MECLABS Conversion Analysis Tool right now, simply fill out the form below, and we’ll send you an email with a link to instantly download the tool.
About MECLABS Institute
The journalism produced by the MarketingSherpa editorial team is powered by the research developed by its parent organization, MECLABS Institute.
For over 20 years, MECLABS has been the world’s largest independent research program focused on understanding why customers say “yes.” The Institute’s scientific approach, discoveries and patented heuristics have enabled marketers to achieve their goals.
There are three ways you can leverage MECLABS research: